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Voluntary self-disclosure of information on the Internet : a multimethod study of the motivations and consequences of disclosing information on blogs
Lee, Doo-Hee; Im, Seunghee; Taylor, Charles Raymond - In: Psychology & marketing 25 (2008) 7, pp. 692-710
Persistent link: https://www.econbiz.de/10003748358
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Avatars as information : perception of consumers based on their avatars in virtual worlds
Bélisle, Jean-François; Bodur, H. Onur - In: Psychology & marketing 27 (2010) 8, pp. 741-765
Persistent link: https://www.econbiz.de/10003997655
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Consumer revenge using the Internet and social media : an examination of the role of service failure types and cognitive appraisal processes
Obeidat, Zaid Mohammad Ibrahim; Xiao, Sarah Hong; Iyer, … - In: Psychology & marketing 34 (2017) 4, pp. 496-515
Persistent link: https://www.econbiz.de/10011674019
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Clothing style, music, and media influences on adolescents' brand consumption behavior
Badaoui, Khafid; Lebrun, Anne-Marie; Bouchet, Patrick - In: Psychology & marketing 29 (2012) 8, pp. 568-582
Persistent link: https://www.econbiz.de/10009575076
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Are consumer and brand personalities the same?
Huang, Hazel H.; Mitchell, Vincent-Wayne; … - In: Psychology & marketing 29 (2012) 5, pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
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Beauty as a tool : the effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
Trampe, Debra; Stapel, Diederik A.; Siero, Frans W.; … - In: Psychology & marketing 27 (2010) 12, pp. 1101-1121
Persistent link: https://www.econbiz.de/10008760274
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Classical conditioning and celebrity endorsers : an examination of belongingness and resistance to extinction
Till, Brian D.; Stanley, Sarah M.; Priluck, Randi - In: Psychology & marketing 25 (2008) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10003735804
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Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki; King, Karen Whitehill - In: Psychology & marketing 35 (2018) 10, pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
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A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.; Dolen, Willemijn M. van; … - In: Psychology & marketing 26 (2009) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
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Use of metaverse in socializing : application of the big five personality traits framework
Sowmya G; Chakraborty, Debarun; Polisetty, Aruna; … - In: Psychology & marketing 40 (2023) 10, pp. 2132-2150
Persistent link: https://www.econbiz.de/10014338491