Classical conditioning and celebrity endorsers : an examination of belongingness and resistance to extinction
Brian D. Till; Sarah M. Stanley; Randi Priluck
| Year of publication: |
2008
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|---|---|
| Authors: | Till, Brian D. ; Stanley, Sarah M. ; Priluck, Randi |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 2, p. 179-196
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| Subject: | Werbeträger | Advertising media | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735804