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Consumer behaviour
110
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110
Beziehungsmarketing
100
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100
Social Web
85
Social web
85
Brand management
33
Markenführung
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Sauer, Nicola E.
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Pitt, Leyland F.
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Ruyter, Ko de
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Thomas, Veronica L.
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Bigné Alcañiz, J. Enrique
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Calabuig Moreno, Ferran
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Cheng, Li-Keng
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Chu, Xing-Yu
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Darley, William K.
2
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2
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Psychology & marketing
Journal of business research : JBR
1,015
Journal of retailing and consumer services
740
SpringerLink / Bücher
470
Industrial marketing management : the international journal for industrial and high-tech firms
464
International journal of hospitality management
354
Technological forecasting & social change : an international journal
283
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
256
The journal of services marketing
244
Tourism management : research, policies, practice
216
The journal of business & industrial marketing
215
The service industries journal
204
Journal of strategic marketing
200
Journal of the Academy of Marketing Science
192
Journal of travel and tourism marketing
183
International journal of internet marketing and advertising : IJIMA
175
Journal of marketing
173
Information systems research : ISR
168
International journal of contemporary hospitality management
163
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
159
Cogent business & management
157
International journal of electronic customer relationship management : IJECRM
156
Journal of hospitality marketing & management
151
The journal of brand management : an international journal
151
The journal of product & brand management
147
Journal of marketing management : MM
144
Business horizons
141
Springer eBook Collection
140
Journal of management information systems : JMIS
139
Management science : journal of the Institute for Operations Research and the Management Sciences
139
Asia Pacific journal of marketing and logistics
137
International journal of business information systems : IJBIS
131
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
127
Marketing intelligence & planning
124
European journal of marketing : EJM
121
Journal of service research : JSR
120
IZA Discussion Papers
115
Journal of service management
115
Journal of retailing
114
European Journal of Marketing
112
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ECONIS (ZBW)
174
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174
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1
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
2
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.
;
Dolen, Willemijn M. van
; …
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
Saved in:
3
Brand community : drivers and outcomes
Sauer, Nicola E.
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 347-368
Persistent link: https://www.econbiz.de/10003963755
Saved in:
4
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
5
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
Saved in:
6
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
7
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
8
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
9
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
10
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
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