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Narrative Methode
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12
Consumer behaviour
7
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7
Brand image
4
Brand management
4
Markenführung
4
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storytelling
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Cooper, Holly
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Couperus, Anja
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Ding Hooi Ting
1
Eastman, Jacqueline Kilsheimer
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1
Gillespie, Brian
1
Han, Dai-In Danny
1
Hannah, David
1
Kessous, Aurélie
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Koll, Oliver
1
Koppert, Marc
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Kumar, Satish
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Lee, Eun Jung
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Lim, Weng Marc
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Psychology & marketing
Journal of business research : JBR
43
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
42
Journal of organizational change management
39
Industrial marketing management : the international journal for industrial and high-tech firms
27
Management learning : the journal for managerial and organizational learning
25
Human relations
23
Journal of business ethics : JOBE
23
Journal of vocational behavior
21
OECD journal on budgeting
20
Scandinavian journal of management
20
Springer eBook Collection
20
Qualitative research in organizations and management : an international journal
19
Organization : the critical journal of organization, theory and society
18
Human relations : towards the integration of the social sciences
17
Journal of Business Ethics
17
SpringerLink / Bücher
17
Leadership
16
Accounting, auditing & accountability journal
14
Business history
14
International journal of project management : the journal of The International Project Management Association
14
Management communication quarterly : an international journal
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Post-Print / HAL
14
IMF Staff Country Reports
13
Accounting, Auditing & Accountability Journal
12
Economics Papers from University Paris Dauphine
12
Journal of strategic marketing
12
Tourism management : research, policies, practice
12
Discussion papers / CEPR
11
Journal of management studies : JMS
11
CESifo Working Paper
10
CESifo working papers
10
European management journal
10
History of political economy
10
Journal of management inquiry
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing management : MM
10
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10
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
13
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1
Augmented digital human vs. human agents in
storytelling
marketing : exploratory electroencephalography and experimental studies
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2428-2446
Persistent link: https://www.econbiz.de/10014432411
Saved in:
2
A story to sell : the influence of
storytelling
on consumers' purchasing behavior
Oliveira Júnior, João Ricardo de
;
Coelho, Ricardo …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 239-261
Persistent link: https://www.econbiz.de/10014290508
Saved in:
3
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing
storytelling
involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
4
From warrior to guardian : an autoethnographic study of how consumers think about and interact with the natural world
Hannah, David
;
Ferreira, Caitlin
;
Pitt, Leyland F.
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1344-1360
Persistent link: https://www.econbiz.de/10014291915
Saved in:
5
Exploring how video digital
storytelling
builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
Saved in:
6
Consumer-brand relationships : a contrast of nostalgic and non-nostalgic brands
Kessous, Aurélie
;
Roux, Elyette
;
Chandon, Jean-Louis
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10010527177
Saved in:
7
Selling stories : Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
Saved in:
8
Brand-self identity
narratives
in the James Bond movies
Cooper, Holly
;
Schembri, Sharon
;
Miller, Dale
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 557-567
Persistent link: https://www.econbiz.de/10003981109
Saved in:
9
Multi-method research on consumer-brand associations : comparing free associations,
storytelling
, and collages
Koll, Oliver
;
Wallpach, Sylvia von
;
Kreuzer, Maria
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 584-602
Persistent link: https://www.econbiz.de/10003981116
Saved in:
10
Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.
;
Woodside, Arch G.
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
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