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The role of emotions in augmented reality
Soon, Pei-Shan; Lim, Weng Marc; Gaur, Sanjaya Singh - In: Psychology & marketing 40 (2023) 11, pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
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The calm before the storm : examining emotion regulation consumption in the face of an impending disaster
Kemp, Elyria; Kennett-Hensel, Pamela A.; Williams, Kim H. - In: Psychology & marketing 31 (2014) 11, pp. 933-945
Persistent link: https://www.econbiz.de/10010460840
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Tense from touch : examining accidental interpersonal touch between consumers
Martin, Brett A. S.; Nuttall, Peter - In: Psychology & marketing 34 (2017) 10, pp. 946-955
Persistent link: https://www.econbiz.de/10011759125
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Sense and sensibility in personalized e-commerce : how emotions rebalance the purchase intentions of persuaded customers
Pappas, Ilias O.; Kourouthanassis, Panos E.; Giannakos, … - In: Psychology & marketing 34 (2017) 10, pp. 972-986
Persistent link: https://www.econbiz.de/10011759127
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Examining customer-created guilt in a service context
Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
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Do touch interface users feel more engaged? : the impact of input device type on online shoppers' engagement, affect, and purchase decisions
Chung, Sorim; Kramer, Thomas; Wong, Elaine M. - In: Psychology & marketing 35 (2018) 11, pp. 795-806
Persistent link: https://www.econbiz.de/10011970113
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The contrasting influences of incidental anger and fear on responses to a service failure
Su, Lei; Wan, Lisa C.; Wyer, Robert S. - In: Psychology & marketing 35 (2018) 9, pp. 666-675
Persistent link: https://www.econbiz.de/10011970127
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Antecedents and consequences of chronic impulsive buying : can impulsive buying be understood as dysfunctional self-regulation?
Fenton-O'Creevy, Mark; Dibb, Sally; Furnham, Adrian - In: Psychology & marketing 35 (2018) 3, pp. 175-188
Persistent link: https://www.econbiz.de/10011970160
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New insights into emotion valence and loyalty intentions in relational exchanges
McKechnie, Sally; Nath, Prithwiraj; Xun, Jiyao - In: Psychology & marketing 35 (2018) 2, pp. 160-169
Persistent link: https://www.econbiz.de/10011970163
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10011970171