Tense from touch : examining accidental interpersonal touch between consumers
Year of publication: |
October 2017
|
---|---|
Authors: | Martin, Brett A. S. ; Nuttall, Peter |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 10, p. 946-955
|
Subject: | accidental interpersonal touch | consumer emotion | energetic arousal | field experiments | retailing | tense arousal | Emotion | Konsumentenverhalten | Consumer behaviour |
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