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Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
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The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide; Viswanathan, Vaidyanathan S.; Timpone, … - In: Psychology & marketing 39 (2022) 10, pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
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To buy or not to buy? : the impulse buying dilemma in livestream shopping
Miranda, Sandra; Tiago, Maria Teresa Borges; Tiago, … - In: Psychology & marketing 41 (2024) 5, pp. 989-1005
Persistent link: https://www.econbiz.de/10014530871
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Sense and sensibility in personalized e-commerce : how emotions rebalance the purchase intentions of persuaded customers
Pappas, Ilias O.; Kourouthanassis, Panos E.; Giannakos, … - In: Psychology & marketing 34 (2017) 10, pp. 972-986
Persistent link: https://www.econbiz.de/10011759127
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Customer engagement in idea contests : emotional and behavioral consequences of idea rejection
Schaarschmidt, Mario; Dose, David - In: Psychology & marketing 40 (2023) 5, pp. 888-909
Persistent link: https://www.econbiz.de/10014290868
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Strike while the iron is hot : temperature affects consumers' appetite for risk
Lundberg, Josh; Craig, Adam; Peloza, John - In: Psychology & marketing 40 (2023) 12, pp. 2653-2667
Persistent link: https://www.econbiz.de/10014432524
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Clothes, condoms, and customer satisfaction : the effect of employee mere presence on customer satisfaction depends on the shopping situation
Otterbring, Tobias; Lu, Chaoren - In: Psychology & marketing 35 (2018) 6, pp. 454-462
Persistent link: https://www.econbiz.de/10011970144
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Understanding crowding perceptions and their impact on place experience : insights from a mixed-methods study
Sanz Blas, Silvia; Buzova, Daniela; Garrigos-Simon, … - In: Psychology & marketing 41 (2024) 5, pp. 1022-1035
Persistent link: https://www.econbiz.de/10014530880
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The role of emotions in augmented reality
Soon, Pei-Shan; Lim, Weng Marc; Gaur, Sanjaya Singh - In: Psychology & marketing 40 (2023) 11, pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
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The calm before the storm : examining emotion regulation consumption in the face of an impending disaster
Kemp, Elyria; Kennett-Hensel, Pamela A.; Williams, Kim H. - In: Psychology & marketing 31 (2014) 11, pp. 933-945
Persistent link: https://www.econbiz.de/10010460840