Customer engagement in idea contests : emotional and behavioral consequences of idea rejection
Year of publication: |
2023
|
---|---|
Authors: | Schaarschmidt, Mario ; Dose, David |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 5, p. 888-909
|
Subject: | consumer stress | customer engagement | emotions | field experiment | idea contest | idea rejection | Emotion | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Kreativität | Creativity |
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