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To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner; Gvili, Yaniv; Amar, Moty - In: Psychology & marketing 39 (2022) 4, pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
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Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta; Cardamone, Ernesto; Miceli, … - In: Psychology & marketing 39 (2022) 10, pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
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I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu; Huang, Minxue; Yu, Zhengdong; Cai, Wenpei - In: Psychology & marketing 40 (2023) 8, pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
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Self or simulacra of online reviews : an empirical perspective
Singh, Vivek Kumar; Nishant, Rohit; Kitchen, Philip J. - In: Psychology & marketing 33 (2016) 12, pp. 1112-1118
Persistent link: https://www.econbiz.de/10011627296
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Social collective decision making among adolescents : a review and a revamp
Tinson, Julie S.; Nuttall, Peter J. - In: Psychology & marketing 31 (2014) 10, pp. 871-885
Persistent link: https://www.econbiz.de/10010484321
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Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games
Badrinarayanan, Vishag A.; Sierra, Jeremy J.; Taute, … - In: Psychology & marketing 31 (2014) 10, pp. 853-870
Persistent link: https://www.econbiz.de/10010484328
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How attachment affects the strength of peer influence on adolescent consumer behavior
Huang, Junhui; Wang, Lei; Shi, Junqi - In: Psychology & marketing 29 (2012) 8, pp. 558-567
Persistent link: https://www.econbiz.de/10009575077
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Adolescent evaluations of brand extensions : the influence of reference group
Liu, Xin; Hu, Jing - In: Psychology & marketing 29 (2012) 2, pp. 98-106
Persistent link: https://www.econbiz.de/10009504546
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The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 29 (2012) 3, pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
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What does this gift say about me, you, and us? : the role of adolescents' gift giving in managing their impressions among their peers
Segev, Ruthie; Shoham, Aviv; Ruvio, Ayalla - In: Psychology & marketing 29 (2012) 10, pp. 752-764
Persistent link: https://www.econbiz.de/10009626427