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How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh; Glassman, Myron; Nyer, Prashanth - In: Psychology & marketing 30 (2013) 6, pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
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The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals
Pfeiffer, Bruce E.; Sundar, Aparna; Cao, Edita - In: Psychology & marketing 40 (2023) 3, pp. 542-553
Persistent link: https://www.econbiz.de/10014290761
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Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko; Adler, Susanne; Rau, Lea; Schmitt, Bernd - In: Psychology & marketing 41 (2024) 6, pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
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Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria; Sauer, Nicola E.; Sprott, David E. - In: Psychology & marketing 34 (2017) 8, pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
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The effects of interface design and age on children's information processing of Web sites
Rose, Mei; Rose, Gregory; Blodgett, Jeffrey G. - In: Psychology & marketing 26 (2009) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10003812182
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Measuring childhood materialism: refining and validating Schor's Consumer Involvement Scale
Bottomley, Paul A.; Nairn, Agnès; Kasser, Tim; … - In: Psychology & marketing 27 (2010) 7, pp. 717-739
Persistent link: https://www.econbiz.de/10003990419
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The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon; Lee, Daniel Chaein; Park, Jooyoung; Lee, … - In: Psychology & marketing 40 (2023) 3, pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
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Generativity and self-enhancement values in ecofriendly behavioral intentions and environmentally responsible consumption behavior
Urien, Bertrand; Kilbourne, William E. - In: Psychology & marketing 28 (2011) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10008856895
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Targeting consumers who care about future generations
Lacroix, Caroline; Jolibert, Alain - In: Psychology & marketing 32 (2015) 8, pp. 783-794
Persistent link: https://www.econbiz.de/10011307829