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The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen; Dalakas, Vassilis; Chen, Johnny - In: Psychology & marketing 39 (2022) 1, pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
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Brand love is in the heart : physiological responding to advertised brands
Maxian, Wendy; Bradley, Samuel D.; Wise, Wesley; … - In: Psychology & marketing 30 (2013) 6, pp. 469-478
Persistent link: https://www.econbiz.de/10009775028
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An alternative approach to the measurement of emotional attachment
Jiménez, Fernando R.; Voss, Kevin E. - In: Psychology & marketing 31 (2014) 5, pp. 360-370
Persistent link: https://www.econbiz.de/10010362507
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Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
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Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto; Giachino, Chiara; Gutuleac, Rada; … - In: Psychology & marketing 41 (2024) 5, pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
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Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth; Grohs, Reinhard; Wagner, Udo - In: Psychology & marketing 32 (2015) 10, pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
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Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin; Bason, Tom; Porreca, Rocco; … - In: Psychology & marketing 41 (2024) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
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Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David - In: Psychology & marketing 28 (2011) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
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Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.; Myers, Susan W.; Stafford, Marla Royne - In: Psychology & marketing 29 (2012) 4, pp. 226-239
Persistent link: https://www.econbiz.de/10009534089