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To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan - In: Psychology & marketing 25 (2008) 12, pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
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Is cash always king? : bundling product-cause fit and product type in cause-related marketing
Chang, Chun-Tuan; Chen, Pei-Chi; Chu, Xing-Yu; Kung, … - In: Psychology & marketing 35 (2018) 12, pp. 990-1009
Persistent link: https://www.econbiz.de/10011970106
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Health-care product advertising: The influences of message framing and perceived product characteristics
Chang, Chun-Tuan - In: Psychology & marketing 24 (2007) 2, pp. 143-170
Persistent link: https://www.econbiz.de/10007590175
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To donate or not to donate? Product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-Tuan - In: Psychology & marketing 25 (2008) 12, pp. 1089-1110
Persistent link: https://www.econbiz.de/10008142732