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Consumer behaviour
652
Konsumentenverhalten
652
Brand image
101
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
74
Relationship marketing
74
Brand
63
Markenartikel
63
USA
62
United States
62
Advertising effects
59
Werbewirkung
59
Emotion
55
Personality psychology
49
Persönlichkeitspsychologie
49
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
43
Social Web
38
Social web
38
Advertising
36
Online retailing
36
Online-Handel
36
Werbung
36
Viral marketing
33
Virales Marketing
33
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
26
Service quality
26
Cognition
25
Kognition
25
Luxury goods
25
Luxusgüter
25
Confidence
24
Vertrauen
24
Internet marketing
23
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656
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Filieri, Raffaele
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
Eisend, Martin
3
Felix, Reto
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
Kou, Sining
3
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Psychology & marketing
Journal of business research : JBR
2,002
Journal of retailing and consumer services
1,941
NBER working paper series
802
International journal of consumer studies
766
International journal of hospitality management
753
Working paper / National Bureau of Economic Research, Inc.
748
Energy economics
747
NBER Working Paper
633
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
520
SpringerLink / Bücher
411
The journal of product & brand management
397
Asia Pacific journal of marketing and logistics
392
Management science : journal of the Institute for Operations Research and the Management Sciences
365
Journal of marketing research : JMR
358
European journal of marketing : EJM
351
The journal of brand management : an international journal
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
335
Journal of travel and tourism marketing
325
Journal of retailing
315
Journal of international consumer marketing
314
Journal of marketing management : MM
310
Applied economics
306
Cogent business & management
306
Journal of business ethics : JOBE
305
Journal of marketing
299
Journal of marketing communications
296
Marketing letters : a journal of research in marketing
296
Technological forecasting & social change : an international journal
294
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
The journal of consumer marketing
288
Journal of consumer behaviour : an international research review
287
American journal of agricultural economics
286
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
280
The international review of retail, distribution and consumer research
274
The American economic review
273
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ECONIS (ZBW)
656
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656
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1
Me, myself, and future generations : the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)
Hensen, Niek
;
Keeling, Debbie I.
;
Ruyter, Ko de
; …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011485884
Saved in:
2
Why do consumers recycle? : a holistic perspective encompassing moral considerations, affective responses, and self-interest motives
Onel, Naz
;
Mukherjee, Avinandan
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 956-971
Persistent link: https://www.econbiz.de/10011759126
Saved in:
3
Going green to be morally clean : an examination of environmental behavior among materialistic consumers
Tang, Yihui
;
Hinsch, Christian
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011970110
Saved in:
4
Tell me your story and I will tell you who you are : persona perspective in sustainable consumption
Onel, Naz
;
Mukherjee, Avinandan
;
Kreidler, Nicole Bieak
; …
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 752-765
Persistent link: https://www.econbiz.de/10011970117
Saved in:
5
Effects of functional green advertising on self and others
Mo, Ziying
;
Liu, Matthew Tingchi
;
Liu, Yongdan
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 368-382
Persistent link: https://www.econbiz.de/10011970147
Saved in:
6
When consumers penalize not so green products
Lee, Jeonggyu
;
Bhatt, Siddharth
;
Suri, Rajneesh
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10011970170
Saved in:
7
"It's not easy being green" : exploring green creeds, green deeds, and internal environmental locus of control
Cleveland, Mark
;
Kalamas, Maria
;
Laroche, Michel
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 293-305
Persistent link: https://www.econbiz.de/10009547324
Saved in:
8
Generativity and self-enhancement values in ecofriendly behavioral intentions and environmentally responsible consumption behavior
Urien, Bertrand
;
Kilbourne, William E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10008856895
Saved in:
9
Further insights into perceived value and consumer loyalty : a "green" perspective
Koller, Monika
;
Floh, Arne
;
Zauner, Alexander
- In:
Psychology & marketing
28
(
2011
)
12
,
pp. 1154-1176
Persistent link: https://www.econbiz.de/10009406359
Saved in:
10
Does innovativeness drive environmentally conscious consumer behavior?
Englis, Basil G.
;
Phillips, Diane M.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10009716191
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