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Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela; Holbrook, Morris B. - In: Psychology & marketing 27 (2010) 9, pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
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Humor and ad liking : evidence that sensation seeking moderates the effects of incongruity-resolution humor
Galloway, Graeme - In: Psychology & marketing 26 (2009) 9, pp. 779-792
Persistent link: https://www.econbiz.de/10003874049
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The reflection effect in time-related decisions
Zushi, Nobuhide; Curlo, Eleonora; Thomas, Gloria P. - In: Psychology & marketing 26 (2009) 9, pp. 793-812
Persistent link: https://www.econbiz.de/10003874052
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The effect and moderation of gender identity congruity : utilizing "real women" advertising images
Feiereisen, Stéphanie; Broderick, Amanda J.; Douglas, … - In: Psychology & marketing 26 (2009) 9, pp. 813-843
Persistent link: https://www.econbiz.de/10003874069
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Product involvement in organic food consumption : does ideology meet practice?
Tarkiainen, Anssi; Sundqvist, Sanna - In: Psychology & marketing 26 (2009) 9, pp. 844-863
Persistent link: https://www.econbiz.de/10003874070
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How to repair customer trust after negative publicity : the roles of competence, integrity, benevolence, and forgiveness
Xie, Yi; Peng, Siqing - In: Psychology & marketing 26 (2009) 7, pp. 572-589
Persistent link: https://www.econbiz.de/10003874119
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Do VIP programs always work well? : the moderating role of loyalty
Kim, Donghoon; Lee, Seung-yon; Bu, Kyunghee; Lee, Seho - In: Psychology & marketing 26 (2009) 7, pp. 590-609
Persistent link: https://www.econbiz.de/10003874123
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The investigation of Chinese consumer values, consumption values, life satisfaction, and consumption behaviors
Xiao, Ge; Kim, Jai-ok - In: Psychology & marketing 26 (2009) 7, pp. 610-624
Persistent link: https://www.econbiz.de/10003874126
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Value-based segmentation of luxury consumption behavior
Wiedmann, Klaus-Peter; Hennigs, Nadine; Siebels, Astrid - In: Psychology & marketing 26 (2009) 7, pp. 625-651
Persistent link: https://www.econbiz.de/10003874129
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Consumer adoption of virtual stores in Korea : focusing on the role of trust and playfulness
Oh, Sang Hyun; Gim, Yong man; Lee, Chong Whan; Shim, … - In: Psychology & marketing 26 (2009) 7, pp. 652-668
Persistent link: https://www.econbiz.de/10003874131