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ECONIS (ZBW)
791
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1
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10
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791
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date (oldest first)
1
Beyond the gimmick : how affective responses drive
brand
attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
2
Value dimensions of gamification and their influence on
brand
loyalty and word-of-mouth : relationships and combinations with satisfaction and
brand
love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
3
Consumer attachments to human brands : the "Oprah effect"
Loroz, Peggy Sue
;
Braig, Bridgette M.
- In:
Psychology & marketing
32
(
2015
)
7
,
pp. 751-763
Persistent link: https://www.econbiz.de/10011295614
Saved in:
4
How well will this
brand
work? : the ironic impact of advertising disclosure of body-image retouching on
brand
attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
5
Does celebrity attachment influence
brand
attachment and
brand
loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
6
Strong versus weak consumer-
brand
relationships : matching psychological sense of
brand
community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
7
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
8
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
9
The face of the
brand
: spokesperson facial width-to-height ratio predicts
brand
personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
10
The colorful company : effects of
brand
logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
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