Narrow search
Showing 1 - 10 of 127
Cover Image
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna - In: Psychology & marketing 32 (2015) 3, pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
Cover Image
A taxonomy of social networking site users : social surveillance and self-surveillance perspective
Park, Min Sook; Shin, Jong-Kuk; Ju, Yong - In: Psychology & marketing 32 (2015) 6, pp. 601-610
Persistent link: https://www.econbiz.de/10011288581
Cover Image
Motivational drivers of content contribution to company- versus consumer-hosted online communities
Teichmann, Karin; Sauer, Nicola E.; Plank, Andreas; … - In: Psychology & marketing 32 (2015) 3, pp. 341-355
Persistent link: https://www.econbiz.de/10010527157
Cover Image
A qualitative study of consumer-generated videos about daily deal web sites
Boon, Edward - In: Psychology & marketing 30 (2013) 10, pp. 843-849
Persistent link: https://www.econbiz.de/10010198539
Cover Image
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y; Krishen, Anjala S.; Anlamlier, Eda; Berezan, Orie - In: Psychology & marketing 39 (2022) 4, pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Cover Image
Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen; Yao, Mike Z. - In: Psychology & marketing 39 (2022) 3, pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Cover Image
Personal information disclosure on social networking sites
Aboulnasr, Khaled; Tran, Gina A.; Park, Taehoon - In: Psychology & marketing 39 (2022) 2, pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
Cover Image
Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi; Peng, Jing-Xiang - In: Psychology & marketing 39 (2022) 2, pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
Cover Image
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen; Rossi, Dario; De Angelis, Matteo - In: Psychology & marketing 39 (2022) 7, pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Cover Image
Interpreting social identity in online brand communities : considering posters and lurkers
Mousavi, Sahar; Roper, Stuart; Keeling, Kathleen A. - In: Psychology & marketing 34 (2017) 4, pp. 376-393
Persistent link: https://www.econbiz.de/10011673959