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Adverse influence of brand commitment on consideration of and preference for competing brands
Desai, Kalpesh Kaushik; Raju, Sekar - In: Psychology & marketing 24 (2007) 7, pp. 595-614
Persistent link: https://www.econbiz.de/10007736340
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Relationship between product groups' price perceptions, shopper's basket size, and grocery store's overall store price image
Desai, Kalpesh Kaushik; Talukdar, Debabrata - In: Psychology & marketing 20 (2003) 10, pp. 903-934
Persistent link: https://www.econbiz.de/10006967464
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Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures
Desai, Kalpesh Kaushik; Basuroy, Suman - In: Psychology & marketing 22 (2005) 3, pp. 203-224
Persistent link: https://www.econbiz.de/10006956257