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Desai, Kalpesh Kaushik
3
Basuroy, Suman
1
Raju, Sekar
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Talukdar, Debabrata
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Psychology & marketing
Journal of business research : JBR
5
Journal of Consumer Marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of Business Research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The journal of services marketing
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Computational Statistics & Data Analysis
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Fleischwirtschaft : von der Erzeugung bis zur Vermarktung von Lebensmitteln tierischen Ursprungs ; Organ des Bundesverbandes der Deutschen Fleischwarenindustrie e.V., Bonn
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International journal of bank marketing
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Journal of marketing research : JMR
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Adverse influence of brand commitment on consideration of and preference for competing brands
Desai, Kalpesh Kaushik
;
Raju, Sekar
- In:
Psychology & marketing
24
(
2007
)
7
,
pp. 595-614
Persistent link: https://www.econbiz.de/10007736340
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2
Relationship between product groups' price perceptions, shopper's basket size, and grocery store's overall store price image
Desai, Kalpesh Kaushik
;
Talukdar, Debabrata
- In:
Psychology & marketing
20
(
2003
)
10
,
pp. 903-934
Persistent link: https://www.econbiz.de/10006967464
Saved in:
3
Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures
Desai, Kalpesh Kaushik
;
Basuroy, Suman
- In:
Psychology & marketing
22
(
2005
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10006956257
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