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Social sharing of online videos : examining american consumers' video sharing attitudes, intent, and behavior
Yang, Hongwei Chris; Wang, Yingqi - In: Psychology & marketing 32 (2015) 9, pp. 907-919
Persistent link: https://www.econbiz.de/10011340193
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Online consumption communities : an introduction
Sauer, Nicola E.; Wiertz, Caroline - In: Psychology & marketing 32 (2015) 3, pp. 235-239
Persistent link: https://www.econbiz.de/10010527173
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Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki; King, Karen Whitehill - In: Psychology & marketing 35 (2018) 10, pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
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A qualitative study of consumer-generated videos about daily deal web sites
Boon, Edward - In: Psychology & marketing 30 (2013) 10, pp. 843-849
Persistent link: https://www.econbiz.de/10010198539
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Consumption-focused self-expression word of mouth : a new scale and its role in consumer research
Saenger, Christina; Thomas, Veronica L.; Johnson, … - In: Psychology & marketing 30 (2013) 11, pp. 959-970
Persistent link: https://www.econbiz.de/10010206848
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Self-determination theory and word of mouth about energy-saving behaviors : an online experiment
Sweeney, Jillian C.; Webb, David A.; Mazzarol, Tim; … - In: Psychology & marketing 31 (2014) 9, pp. 698-716
Persistent link: https://www.econbiz.de/10010405138
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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
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How perfectionism reduces positive word-of-mouth : the mediating role of perceived social risk
Miranda, Sandra de Oliveira; Duarte, Maria Margarida - In: Psychology & marketing 39 (2022) 2, pp. 255-270
Persistent link: https://www.econbiz.de/10012796094
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Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio; Orús, Carlos; Flavián … - In: Psychology & marketing 39 (2022) 3, pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
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Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn; Pavlopoulou, Ismini - In: Psychology & marketing 41 (2024) 3, pp. 532-546
Persistent link: https://www.econbiz.de/10014467611