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Alexa, what do we know about conversational commerce? : insights from a systematic literature review
Lim, Weng Marc
;
Kumar, Satish
;
Verma, Sanjeev
; …
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1129-1155
Persistent link: https://www.econbiz.de/10013280062
Saved in:
2
Personalization in personalized marketing : trends and ways forward
Chandra, Shobhana
;
Verma, Sanjeev
;
Lim, Weng Marc
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1529-1562
Persistent link: https://www.econbiz.de/10013280124
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