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Consumer behaviour
658
Konsumentenverhalten
658
Brand image
101
Markenimage
101
Brand management
89
Markenführung
89
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75
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75
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
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Psychology & marketing
Kom / Kommission der Europäischen Gemeinschaften
3,128
Journal of business research : JBR
2,074
Journal of retailing and consumer services
1,936
Intereconomics : review of European economic policy
1,449
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1,275
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1,207
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936
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914
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International journal of consumer studies
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International journal of hospitality management
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Applied economics
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Technological forecasting & social change : an international journal
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Economics letters
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The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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European economic review : EER
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ECONIS (ZBW)
662
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1
Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
Saved in:
2
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
3
Consumers' moral licensing of firms' CSR transgressions
Kliamenakis, Argiro
;
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 643-655
Persistent link: https://www.econbiz.de/10014290788
Saved in:
4
Fluency and the perceived ethicality of corporate social (ir)responsibility
Grolleau, Gilles
;
Mzoughi, Naoufel
;
Wright, Scott
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 954-969
Persistent link: https://www.econbiz.de/10014290872
Saved in:
5
Eliciting consumer preferences for certified animal-friendly foods : can elements of the theory of planned behavior improve choice experiment analysis?
Nocella, Giuseppe
;
Böcker, Andreas
;
Hubbard, Lionel J.
; …
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 850-868
Persistent link: https://www.econbiz.de/10009664856
Saved in:
6
Toward consumption reduction : an environmentally motivated perspective
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 660-675
Persistent link: https://www.econbiz.de/10009786049
Saved in:
7
The effects of combining front-of-pack nutritional labels on consumers' subjective understanding, trust, and preferences
Mazzù, Marco Francesco
;
Marozzo, Veronica
;
Baccelloni, …
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1484-1500
Persistent link: https://www.econbiz.de/10014338295
Saved in:
8
Leveraging sponsorships on the Internet : activation, congruence, and articulation
Weeks, Clinton S.
;
Cornwell, T. Bettina
;
Drennan, Judy C.
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 637-654
Persistent link: https://www.econbiz.de/10003748350
Saved in:
9
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
10
Form and substance : visual content in CSR reports and investors' perceptions
Invernizzi, Anna Chiara
;
Bellucci, Marco
;
Acuti, Diletta
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 974-989
Persistent link: https://www.econbiz.de/10013186899
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