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Consumer attachments to human brands : the "Oprah effect"
Loroz, Peggy Sue; Braig, Bridgette M. - In: Psychology & marketing 32 (2015) 7, pp. 751-763
Persistent link: https://www.econbiz.de/10011295614
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How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.; Kocher, Bruno; Gould, Stephen J. - In: Psychology & marketing 35 (2018) 10, pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
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When opposites attract? : exploring the existence of complementarity in self-brand congruence processes
Karampela, Maria; Tregear, Angela; Ansell, Jonathan; … - In: Psychology & marketing 35 (2018) 8, pp. 573-585
Persistent link: https://www.econbiz.de/10011970129
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Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue; Zhu, Ying; Barnes, Stuart J.; Bao, Yongchuan; … - In: Psychology & marketing 35 (2018) 6, pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
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The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando; Bartikowski, Boris; Wang, Siqi - In: Psychology & marketing 35 (2018) 7, pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
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We share, we connect : how shared brand consumption influences relational brand connections
Kara, Selcan; Vredeveld, Anna J.; Ross, William T. - In: Psychology & marketing 35 (2018) 5, pp. 325-340
Persistent link: https://www.econbiz.de/10011970146
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Short brand stories on packaging : an examination of consumer responses
Solja, Eeva; Liljander, Veronica; Söderlund, Magnus - In: Psychology & marketing 35 (2018) 4, pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
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Face as a mediator of the relationship between material value and brand consciousness
Liao, Jiangqun; Wang, Lei - In: Psychology & marketing 26 (2009) 11, pp. 987-1001
Persistent link: https://www.econbiz.de/10003900011
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Evolutionary branding
Hirschman, Elizabeth Caldwell - In: Psychology & marketing 27 (2010) 6, pp. 568-583
Persistent link: https://www.econbiz.de/10003981112