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Queer economics : a reader
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Consumer behaviour
658
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658
Brand image
101
Markenimage
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Brand management
89
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75
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
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Psychology & marketing
Journal of business research : JBR
2,013
Journal of retailing and consumer services
1,934
Discussion paper series / IZA
1,708
NBER working paper series
1,699
Working paper / National Bureau of Economic Research, Inc.
1,593
NBER Working Paper
1,359
IZA Discussion Papers
1,002
IZA Discussion Paper
932
CESifo working papers
810
International journal of consumer studies
768
International journal of hospitality management
737
Discussion paper / Centre for Economic Policy Research
623
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584
Journal of economic behavior & organization : JEBO
566
Management science : journal of the Institute for Operations Research and the Management Sciences
490
SpringerLink / Bücher
475
Journal of economic psychology : research in economic psychology and behavioral economics
452
Betriebs-Berater : BB
442
The American economic review
439
Working paper
435
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
Discussion paper
392
Economics letters
390
Journal of public economics
384
European Journal of Marketing
376
Journal of Consumer Marketing
369
Discussion papers / CEPR
365
National tax journal
362
Journal of marketing research : JMR
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
The journal of brand management : an international journal
355
European journal of marketing : EJM
351
CESifo Working Paper
350
Journal of travel and tourism marketing
326
Journal of business ethics : JOBE
325
Journal of international consumer marketing
321
Applied economics
318
CESifo Working Paper Series
315
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ECONIS (ZBW)
665
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1
Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
Saved in:
2
Gay men's identity attempt pathway and its implication on consumption
Hsieh, Ming Huei
;
Wu, Shu Ling
- In:
Psychology & marketing
28
(
2011
)
4
,
pp. 388-416
Persistent link: https://www.econbiz.de/10008989361
Saved in:
3
Past, present, and future of gay and lesbian consumer research : critical review of the quest for the queer dollar
Ginder, Whitney
;
Byun, Sang-Eun
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 821-841
Persistent link: https://www.econbiz.de/10011307823
Saved in:
4
Gay consumers and brand usage : the gender-flexing role of gay identity
Oakenfull, Gillian
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10009691209
Saved in:
5
I personally like it : preference for
minority
endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
6
To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
Saved in:
7
How attachment affects the strength of peer influence on adolescent consumer behavior
Huang, Junhui
;
Wang, Lei
;
Shi, Junqi
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 558-567
Persistent link: https://www.econbiz.de/10009575077
Saved in:
8
Adolescent evaluations of brand extensions : the influence of reference group
Liu, Xin
;
Hu, Jing
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 98-106
Persistent link: https://www.econbiz.de/10009504546
Saved in:
9
The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
Saved in:
10
What does this gift say about me, you, and us? : the role of adolescents' gift giving in managing their impressions among their peers
Segev, Ruthie
;
Shoham, Aviv
;
Ruvio, Ayalla
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 752-764
Persistent link: https://www.econbiz.de/10009626427
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