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Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David - In: Psychology & marketing 28 (2011) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
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Gay men's identity attempt pathway and its implication on consumption
Hsieh, Ming Huei; Wu, Shu Ling - In: Psychology & marketing 28 (2011) 4, pp. 388-416
Persistent link: https://www.econbiz.de/10008989361
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Past, present, and future of gay and lesbian consumer research : critical review of the quest for the queer dollar
Ginder, Whitney; Byun, Sang-Eun - In: Psychology & marketing 32 (2015) 8, pp. 821-841
Persistent link: https://www.econbiz.de/10011307823
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Gay consumers and brand usage : the gender-flexing role of gay identity
Oakenfull, Gillian - In: Psychology & marketing 29 (2012) 12, pp. 968-979
Persistent link: https://www.econbiz.de/10009691209
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I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu; Huang, Minxue; Yu, Zhengdong; Cai, Wenpei - In: Psychology & marketing 40 (2023) 8, pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
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To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner; Gvili, Yaniv; Amar, Moty - In: Psychology & marketing 39 (2022) 4, pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
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How attachment affects the strength of peer influence on adolescent consumer behavior
Huang, Junhui; Wang, Lei; Shi, Junqi - In: Psychology & marketing 29 (2012) 8, pp. 558-567
Persistent link: https://www.econbiz.de/10009575077
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Adolescent evaluations of brand extensions : the influence of reference group
Liu, Xin; Hu, Jing - In: Psychology & marketing 29 (2012) 2, pp. 98-106
Persistent link: https://www.econbiz.de/10009504546
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The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 29 (2012) 3, pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
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What does this gift say about me, you, and us? : the role of adolescents' gift giving in managing their impressions among their peers
Segev, Ruthie; Shoham, Aviv; Ruvio, Ayalla - In: Psychology & marketing 29 (2012) 10, pp. 752-764
Persistent link: https://www.econbiz.de/10009626427