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Reversing the similarity effect in stock-outs : a new look at a renowned phenomenon in consumers’ brand switching behavior
Müller, Holger
;
Diels, Jana Luisa
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10011433828
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Revisiting Tversky's trail : how money makes a subtle difference in similarity effect experiments
Diels, Jana Luisa
;
Müller, Holger
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009775024
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3
Revisiting Tversky's Trail—How Money Makes a Subtle Difference in Similarity Effect Experiments
Diels, Jana Luisa
;
Müller, Holger
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 501-511
Persistent link: https://www.econbiz.de/10010106765
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