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Generation Z's psychology and new-age technologies : implications for future research
Ameen, Nisreen; Hosany, Sameer; Taheri, Babak - In: Psychology & marketing 40 (2023) 10, pp. 2029-2040
Persistent link: https://www.econbiz.de/10014338468
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Social sharing of online videos : examining american consumers' video sharing attitudes, intent, and behavior
Yang, Hongwei Chris; Wang, Yingqi - In: Psychology & marketing 32 (2015) 9, pp. 907-919
Persistent link: https://www.econbiz.de/10011340193
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Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen; Yao, Mike Z. - In: Psychology & marketing 39 (2022) 3, pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
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Use of metaverse in socializing : application of the big five personality traits framework
Sowmya G; Chakraborty, Debarun; Polisetty, Aruna; … - In: Psychology & marketing 40 (2023) 10, pp. 2132-2150
Persistent link: https://www.econbiz.de/10014338491
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NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung; Kwon, Ohbyung; Sohn, Kwonsang - In: Psychology & marketing 40 (2023) 11, pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
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Context in augmented reality marketing : does the place of use matter?
Au, Simon von der; Rauschnabel, Philipp A.; Felix, Reto; … - In: Psychology & marketing 40 (2023) 11, pp. 2447-2463
Persistent link: https://www.econbiz.de/10014432412
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.; Hüttl-Maack, Verena; Ahuvia, … - In: Psychology & marketing 41 (2024) 4, pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
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Mapping the service recovery research landscape : a bibliometric-based systematic review
Mir, Mahmood; Ashraf, Rohail; Syed, Tahir Abbas; Ali, Sara - In: Psychology & marketing 40 (2023) 10, pp. 2060-2087
Persistent link: https://www.econbiz.de/10014338470
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It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen; Hwa, Jacky Cheah Jun; Kumar, Satish - In: Psychology & marketing 39 (2022) 11, pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147