BULEARCA, Marius; BULEARCA, Suzana - In: Revista de Economie Industriala (Journal of Industrial … 10 (2012) 1, pp. 101-110
This paper is intended as a case study aiming to explore and apply for Walt Disney Co. the concepts and statements formerly-discussed in two-previously papers, namely core competencies as a pragmatic strategic concept helping organisations achieve long-term competitive advantage, and the link...