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~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand image"
~subject:"China"
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Brand image
China
Consumer behaviour
140
Konsumentenverhalten
139
Brand management
32
Markenführung
32
Markenimage
31
Market research
28
Marktforschung
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Melewar, T. C.
2
Sarkar, Abhigyan
2
Aledin, Samil A.
1
Alpert, Frank
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Amini, Mehdi
1
Arnold, Todd J.
1
Atwal, Glyn
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Banerjee, Pratyush
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Bang, Nguyen
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Cian, Luca
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Dalal, Arunava
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Danes, Jeffrey E.
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Dean, Dianne
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Dholakia, Nikhilesh
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Diamond, Nina
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Dirsehan, Taşkın
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Qualitative market research : an international journal
Journal of business research : JBR
414
Journal of retailing and consumer services
274
The journal of product & brand management
248
The journal of brand management : an international journal
227
Energy economics
145
China economic review : an international journal
131
Asia Pacific journal of marketing and logistics
129
NBER working paper series
111
Psychology & marketing
109
Journal of international consumer marketing
108
International journal of hospitality management
93
Working paper / National Bureau of Economic Research, Inc.
93
NBER Working Paper
83
European journal of marketing : EJM
79
Journal of marketing communications
79
The journal of consumer marketing
79
SpringerLink / Bücher
78
Finance research letters
77
Applied economics
72
Journal of global marketing
72
International journal of consumer studies
71
International marketing review
68
Journal of travel and tourism marketing
65
Technological forecasting & social change : an international journal
62
China agricultural economic review : publ. in association with the China Agricultural University
61
Journal of strategic marketing
60
Journal of fashion marketing and management
57
Economic modelling
56
Marketing intelligence & planning
56
International review of economics & finance : IREF
55
Cogent business & management
53
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
53
Tourism management : research, policies, practice
53
Applied economics letters
51
Marketing letters : a journal of research in marketing
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
China & world economy
49
Young consumers : insight and ideas for responsible marketers
49
Policy research working paper : WPS
48
Working paper
46
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ECONIS (ZBW)
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1
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
2
Drivers of consumer purchase intentions for remanufactured products : a study of Indian consumers relocated to the USA
Gaur, Jighyasu
;
Amini, Mehdi
;
Banerjee, Pratyush
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10010491602
Saved in:
3
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
4
Brand image associations for large virtual groups
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
; …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 309-323
Persistent link: https://www.econbiz.de/10008901315
Saved in:
5
Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia
;
Castaño, Raquel
;
Quintanilla, …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
Saved in:
6
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
Saved in:
7
The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Cian, Luca
;
Cervai, Sara
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 138-159
Persistent link: https://www.econbiz.de/10009153394
Saved in:
8
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
9
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
10
Time in corporate images : introducing image heritage and image-in-use
Rindell, Anne
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 197-213
Persistent link: https://www.econbiz.de/10009754923
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