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Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi; Khanwalkar, Seema; Lawrence, Lynda; … - In: Qualitative market research : an international journal 16 (2013) 1, pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
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Drivers of consumer purchase intentions for remanufactured products : a study of Indian consumers relocated to the USA
Gaur, Jighyasu; Amini, Mehdi; Banerjee, Pratyush; … - In: Qualitative market research : an international journal 18 (2015) 1, pp. 30-47
Persistent link: https://www.econbiz.de/10010491602
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Applying theory to structure respondents ̕stated motivations for participating in web surveys
Han, Vallen; Albaum, Gerald; Wiley, James B.; Thirkell, … - In: Qualitative market research : an international journal 12 (2009) 4, pp. 428-442
Persistent link: https://www.econbiz.de/10003893316
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Whose street is it anyway? : visual ethnography and self-reflection
Rabikowska, Marta - In: Qualitative market research : an international journal 13 (2010) 1, pp. 58-83
Persistent link: https://www.econbiz.de/10003940038
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An exploration of men's brand relationships
Zayer, Linda Tuncay; Neier, Stacy - In: Qualitative market research : an international journal 14 (2011) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
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Brand image associations for large virtual groups
Danes, Jeffrey E.; Hess, Jeffrey S.; Story, John W.; … - In: Qualitative market research : an international journal 13 (2010) 3, pp. 309-323
Persistent link: https://www.econbiz.de/10008901315
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Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia; Castaño, Raquel; Quintanilla, … - In: Qualitative market research : an international journal 13 (2010) 3, pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - In: Qualitative market research : an international journal 11 (2008) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
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The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Cian, Luca; Cervai, Sara - In: Qualitative market research : an international journal 14 (2011) 2, pp. 138-159
Persistent link: https://www.econbiz.de/10009153394
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Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan; Chaney, Isabella; Chen, Cheng-Hao Steve; … - In: Qualitative market research : an international journal 18 (2015) 3, pp. 298-319
Persistent link: https://www.econbiz.de/10011305126