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~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand image"
~subject:"Perception"
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Brand image
Perception
Consumer behaviour
140
Konsumentenverhalten
139
Brand management
32
Markenführung
32
Markenimage
31
Market research
28
Marktforschung
28
Qualitative Methode
18
Qualitative method
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Melewar, T. C.
2
Sarkar, Abhigyan
2
Albaum, Gerald
1
Aledin, Samil A.
1
Alpert, Frank
1
Amini, Mehdi
1
Arnold, Todd J.
1
Atwal, Glyn
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Banerjee, Pratyush
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Bang, Nguyen
1
Basile, Gianpaolo
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Bhattacharya, Subhajit
1
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1
Cervai, Sara
1
Chaney, Isabella
1
Chen, Cheng-Hao Steve
1
Chen, Shan
1
Chen, Steven
1
Cian, Luca
1
Dalal, Arunava
1
Danes, Jeffrey E.
1
Dean, Dianne
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Diamond, Nina
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Dirsehan, Taşkın
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Eren-Erdoğmuş, İrem
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Felix, Reto
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Qualitative market research : an international journal
Journal of business research : JBR
423
Journal of retailing and consumer services
269
The journal of product & brand management
253
The journal of brand management : an international journal
222
Psychology & marketing
123
Asia Pacific journal of marketing and logistics
100
International journal of hospitality management
96
Journal of marketing communications
87
European journal of marketing : EJM
77
Journal of international consumer marketing
76
International journal of consumer studies
68
The journal of consumer marketing
67
Journal of strategic marketing
60
Journal of travel and tourism marketing
59
Marketing letters : a journal of research in marketing
59
Journal of global marketing
58
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
57
Marketing intelligence & planning
57
International marketing review
56
Cogent business & management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of fashion marketing and management
54
Journal of consumer research : JCR ; an interdisciplinary bimonthly
50
Journal of marketing
48
Journal of promotion management : innovations in planning and applied research
48
International journal of advertising : the review of marketing communications
47
Journal of Islamic marketing
46
Journal of marketing research : JMR
46
Journal of the Academy of Marketing Science
45
Tourism management : research, policies, practice
44
International journal of internet marketing and advertising : IJIMA
42
Journal of promotion management : JPM
41
Journal of marketing management : MM
40
International journal of advertising : the quarterly review of marketing communications
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
European journal of marketing
38
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
36
Marketing : ZFP ; journal of research and management
36
The IUP journal of brand management : IJBRM
36
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ECONIS (ZBW)
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1
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
2
Drivers of consumer purchase intentions for remanufactured products : a study of Indian consumers relocated to the USA
Gaur, Jighyasu
;
Amini, Mehdi
;
Banerjee, Pratyush
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10010491602
Saved in:
3
Applying theory to structure respondents ̕stated motivations for participating in web surveys
Han, Vallen
;
Albaum, Gerald
;
Wiley, James B.
;
Thirkell, …
- In:
Qualitative market research : an international journal
12
(
2009
)
4
,
pp. 428-442
Persistent link: https://www.econbiz.de/10003893316
Saved in:
4
Whose street is it anyway? : visual ethnography and self-reflection
Rabikowska, Marta
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 58-83
Persistent link: https://www.econbiz.de/10003940038
Saved in:
5
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
6
Brand image associations for large virtual groups
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
; …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 309-323
Persistent link: https://www.econbiz.de/10008901315
Saved in:
7
Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia
;
Castaño, Raquel
;
Quintanilla, …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
Saved in:
8
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
Saved in:
9
The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Cian, Luca
;
Cervai, Sara
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 138-159
Persistent link: https://www.econbiz.de/10009153394
Saved in:
10
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
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