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~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand image"
~subject:"Qualitative research"
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Brand image
Qualitative research
Consumer behaviour
140
Konsumentenverhalten
139
Brand management
32
Markenführung
32
Markenimage
31
Market research
28
Marktforschung
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Melewar, T. C.
2
Pich, Christopher
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Roy, Subhadip
2
Sarkar, Abhigyan
2
Aledin, Samil A.
1
Alpert, Frank
1
Amini, Mehdi
1
Arnold, Todd J.
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Atwal, Glyn
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Banerjee, Pratyush
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Basile, Gianpaolo
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1
Chan-Olmsted, Slyvia
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Chaney, Isabella
1
Chen, Cheng-Hao Steve
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Chen, Huan
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Chen, Shan
1
Chen, Steven
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Cian, Luca
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Dalal, Arunava
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Danes, Jeffrey E.
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Dean, Dianne
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Qualitative market research : an international journal
Journal of business research : JBR
374
The journal of product & brand management
246
Journal of retailing and consumer services
226
The journal of brand management : an international journal
219
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
92
Journal of marketing communications
75
European journal of marketing : EJM
74
Journal of international consumer marketing
71
International journal of hospitality management
67
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
48
Marketing letters : a journal of research in marketing
48
Journal of fashion marketing and management
47
International journal of consumer studies
46
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
43
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
35
Journal of business ethics : JOBE
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
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ECONIS (ZBW)
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1
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
2
Drivers of consumer purchase intentions for remanufactured products : a study of Indian consumers relocated to the USA
Gaur, Jighyasu
;
Amini, Mehdi
;
Banerjee, Pratyush
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10010491602
Saved in:
3
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
4
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
5
Brand image associations for large virtual groups
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
; …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 309-323
Persistent link: https://www.econbiz.de/10008901315
Saved in:
6
Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia
;
Castaño, Raquel
;
Quintanilla, …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
Saved in:
7
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
Saved in:
8
The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Cian, Luca
;
Cervai, Sara
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 138-159
Persistent link: https://www.econbiz.de/10009153394
Saved in:
9
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
10
Why environmentally conscious consumers do not purchase green products : a cognitive mapping approach
Barbarossa, Camilla
;
Pastore, Alberto
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10011308605
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