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~isPartOf:"Qualitative market research : an international journal"
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Market research
73
Marktforschung
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Consumer behaviour
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Qualitative Methode
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Qualitative method
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Qualitative market research : an international journal
Journal of marketing research : JMR
447
Journal of marketing
206
Jahrbuch der Absatz- und Verbrauchsforschung
166
Journal of business research : JBR
161
Overseas business reports : OBR
155
SpringerLink / Bücher
109
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of retailing
92
Journal of the Academy of Marketing Science
91
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
91
Europäische Hochschulschriften / 5
90
Esomar congress
84
Journal of advertising research
84
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Marketing : ZFP ; journal of research and management
71
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
67
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
European marketing research review
55
Journal of business economics : JBE
54
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
53
The American economic review
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
The journal of business : B
49
Gabler Edition Wissenschaft
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Harvard business review : HBR
46
Journal of marketing management : MM
46
Journal of the Market Research Society : JMRS
45
Marketing letters : a journal of research in marketing
45
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
45
Business horizons
44
Die Betriebswirtschaft : DBW
41
International journal of market research
38
Journal of consumer affairs : official publication of the American Council on Consumer Interests
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
35
Springer eBook Collection
34
California management review
33
Economics letters
33
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ECONIS (ZBW)
73
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1
"Behind Closed Doors" : opportunity identification through observational research
Webster, Cynthia M.
;
Seymour, Richard
;
Daellenbach, Kate
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003940025
Saved in:
2
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
3
Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen
;
Gopaldas, Daiame
;
Scaraboto, Daiane
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
Saved in:
4
Second Life as a research environment : avatar-based focus groups (AFG)
Gadalla, Eman
;
Abosag, Ibrahim
;
Keeling, Kathy
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011535871
Saved in:
5
The use of the repertory grid technique in online trust research
Bauman, Antonina
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10011305121
Saved in:
6
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Saved in:
7
One step closer to the field : visual methods in marketing and consumer research
Rohani, Laila Shin
;
Aung, May
;
Rohani, Khalil
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 300-318
Persistent link: https://www.econbiz.de/10010430685
Saved in:
8
Blind insights : a new technique for testing a priori hypotheses with qualitative methods
DeRosia, Eric David
;
Christensen, Glenn L.
- In:
Qualitative market research : an international journal
12
(
2009
)
1
,
pp. 15-35
Persistent link: https://www.econbiz.de/10003828368
Saved in:
9
Rethinking assessment of marketing research skills and knowledge : a new approach
Segal, Madhav N.
;
Hershberger, Edmund K.
;
Osmonbekov, …
- In:
Qualitative market research : an international journal
12
(
2009
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10003828385
Saved in:
10
Celebrating excellence in audio-visual representations in market research
Caldwell, Marylouise
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003940015
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