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Returns on social development initiatives of MNEs : issues and perspectives
Gupta, Suraksha - In: Qualitative market research : an international journal 20 (2017) 2, pp. 126-146
Persistent link: https://www.econbiz.de/10011714449
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Marketing in emerging markets
Gupta, Suraksha (ed.) - 2017
Persistent link: https://www.econbiz.de/10011714440
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Brand adoption by BoP retailers
Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - In: Qualitative market research : an international journal 20 (2017) 2, pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
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Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea; Gupta, Suraksha; Nazarian, Alireza; … - In: Qualitative market research : an international journal 20 (2017) 2, pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
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A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 241-264
Persistent link: https://www.econbiz.de/10011598818