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Researching Asian consumer culture in the global marketplace
Seo, Yuri; Fam, Kim Shyan - In: Qualitative market research : an international journal 18 (2015) 4, pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
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Guest editorial: Special issue : the female consumer in the 21st century
Johnstone, Micael-Lee; Fam, Kim Shyan - In: Qualitative market research : an international journal 16 (2013) 3, pp. 248-252
Persistent link: https://www.econbiz.de/10009765595
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Guest editorial: Special issue : the female consumer in the 21st century
Johnstone, Micael-Lee; Fam, Kim-shyan - In: Qualitative market research : an international journal 16 (2013) 3, pp. 248-252
Persistent link: https://www.econbiz.de/10010159523
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Identifying likeable attributes: a qualitative study of television advertisements in Asia
Fam, Kim-Shyan; Waller, David S. - In: Qualitative market research : an international journal 9 (2006) 1, pp. 38-50
Persistent link: https://www.econbiz.de/10006011066