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Qualitative market research : an international journal
Journal of business research : JBR
81
Qualitative research in organizations and management : an international journal
71
Organizational research methods : ORM
60
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of management inquiry
47
Journal of organizational change management
37
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative Marktforschung : Konzepte - Methoden - Analysen
29
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Management learning : the journal for managerial and organizational learning
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SpringerLink / Bücher
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Journal of business ethics : JOBE
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Human relations
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Journal of vocational behavior
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Academy of Management journal : AMJ
21
Journal of management studies : JMS
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Springer eBook Collection
18
Technological forecasting & social change : an international journal
18
Management communication quarterly : an international journal
17
Psychology & marketing
17
Rethinking the case study in international business and management research
17
Scandinavian journal of management
17
The Academy of Management review : AMR
17
Journal of business venturing
16
Journal of career development
16
Journal of strategic marketing
16
Strategic Organization
16
The real life guide to accounting research : a behind the scenes view of using qualitative research methods
16
European management journal
15
Leadership
15
Organization : the critical journal of organization, theory and society
15
Human relations : towards the integration of the social sciences
14
International journal of project management : the journal of The International Project Management Association
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Journal of health organization and management
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Young consumers : insight and ideas for responsible marketers
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Qualitative research in accounting & management : QRAM
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Research
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ECONIS (ZBW)
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1
Narratives and metaphors in service development
Helkkula, Anu
;
Pihlström, Minna
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10008688962
Saved in:
2
Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10008858056
Saved in:
3
What can phenomenology offer the consumer? : marketing research as philosophical, method conceptual
Wilson, Tony
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 230-241
Persistent link: https://www.econbiz.de/10009573221
Saved in:
4
Lexicon Rethoricae: the narrative theory of Kenneth Burke and its application to marketing
Hershey, Lewis
;
Branch, John
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 174-187
Persistent link: https://www.econbiz.de/10009153384
Saved in:
5
Interpretative narrative process research approach to corporate renaming
Juntunen, Mari
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 112-127
Persistent link: https://www.econbiz.de/10010348872
Saved in:
6
Eastern spirituality in the western marketplace
Kniazeva, Maria
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10011497254
Saved in:
7
The effects of video storytelling advertising on consumers' online reactions on Facebook : a cross cultural study
Ben Aicha, Abir
;
Bouzaabia, Rym
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 247-268
Persistent link: https://www.econbiz.de/10014292085
Saved in:
8
Qualis? : from theory to practice
Barnham, Chris
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 414-424
Persistent link: https://www.econbiz.de/10003775214
Saved in:
9
To have and to hold : managing channels in UK high street financial services
Farquhar, Jillian Dawes
;
Panther, Tracy
;
Wright, Len Tiu
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 425-438
Persistent link: https://www.econbiz.de/10003775215
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10
Developments in human observation methodologies
Lee, Nick
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003458735
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