//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Qualitative marketing research : approaches, techniques and analysis"
~type_genre:"Arbeitspapier"
~type_genre:"Bibliografie"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Market and marketing analysis...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Market research
8
Marktforschung
8
Consumer behaviour
4
Konsumentenverhalten
4
USA
3
United States
3
Advertising
2
Advertising effects
2
Marketing theory
2
Marketingtheorie
2
Werbewirkung
2
Werbung
2
Ethnologie
1
Ethnology
1
Organisationsforschung
1
Organizational research
1
Project management
1
Projektmanagement
1
Semiotics
1
Semiotik
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Arbeitspapier
Bibliografie
Book section
Aufsatz im Buch
8
Reprint
8
Language
All
English
8
Author
All
Arnold, Stephen John
1
Boddy, Clive
1
Cornelissen, Joep D.
1
Coulter, Robin Higie
1
Evans, Malcolm
1
Fischer, Eileen
1
Harvey, Michael G.
1
Lock, Andrew
1
Mariampolski, Hy
1
Tadajewski, Mark
1
Wells, William
1
Zaltman, Gerald
1
more ...
less ...
Published in...
All
Qualitative marketing research : approaches, techniques and analysis
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Organisation und praktische Anwendung
21
Market research handbook
20
Fundamentals of marketing research ; Vol. 2
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
Diskussionsarbeit
15
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
15
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
15
Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data
15
Fundamentals of marketing research ; Vol. 1
12
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
12
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Conjoint measurement : methods and applications
11
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
10
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
10
The nature and scope of marketing research
10
Fundamentals of marketing research ; Vol. 4
9
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
9
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
9
Alternative market research methods : market sensing
8
Developmental challenges in marketing research
8
Faculty & research / Insead : working paper series
8
Fundamentals of marketing research ; Vol. 3
8
Fundamentals of marketing research ; Vol. 6
8
Quantitative marketing techniques and analyses
8
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Discussion paper / Tinbergen Institute
7
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
7
The development of marketing theory and its philosophical underpinnings
7
Arbeitspapiere zur mathematischen Wirtschaftsforschung
6
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
6
Handbook of consumer psychology
6
Handbook of research methods for marketing management
6
Innovation in der Marktforschung
6
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
2
Hermeneutics and consumer research
Arnold, Stephen John
;
Fischer, Eileen
-
2009
Persistent link: https://www.econbiz.de/10003793808
Saved in:
3
The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
Saved in:
4
Discovery-oriented consumer research
Wells, William
-
2009
Persistent link: https://www.econbiz.de/10003793836
Saved in:
5
Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
Saved in:
6
The power of ethnography
Mariampolski, Hy
-
2009
Persistent link: https://www.econbiz.de/10003793905
Saved in:
7
Projective techniques in market research : valueless subjectivity of insightful reality? : a look at the evidence for the usefulness, reliability and validity of projective techniq...
Boddy, Clive
-
2009
Persistent link: https://www.econbiz.de/10003793909
Saved in:
8
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->