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~isPartOf:"Quantitative marketing and economics : QME"
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Quantitative marketing and economics : QME
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?
Gu, Zheyin
;
Liu, Yunchuan
- In:
Quantitative marketing and economics : QME
16
(
2018
)
4
,
pp. 441-472
Persistent link: https://www.econbiz.de/10011963219
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2
Shades of gray : the impact of gray markets on authorized distribution channels
Xiao, Ying
;
Palekar, Udatta S.
;
Liu, Yunchuan
- In:
Quantitative marketing and economics : QME
9
(
2011
)
2
,
pp. 155-178
Persistent link: https://www.econbiz.de/10009229710
Saved in:
3
Shades of gray—the impact of gray markets on authorized distribution channels
Xiao, Ying
;
Palekar, Udatta
;
Liu, Yunchuan
- In:
Quantitative marketing and economics : QME
9
(
2011
)
2
,
pp. 155-179
Persistent link: https://www.econbiz.de/10009017824
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