Elhadj, Nada Ben; Lahmandi-Ayed, Rim; Laussel, Didier - In: Recherches économiques de Louvain 80 (2014) 3, pp. 51-98
In this paper we characterize the equilibrium of a duopoly market which exhibits advertising spillovers. Interestingly, we prove that the relevant distinction is not between pure positive and pure negative advertising spillovers but between strong positive spillovers and weakly positive or...
