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~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
SpringerLink / Bücher
44
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of Consumer Marketing
17
Journal of business research : JBR
15
Marketing Intelligence & Planning
15
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM Report Series Research in Management
10
ERIM report series research in management
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Journal of marketing research : JMR
10
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9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Research
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
Springer eBook Collection
9
European Journal of Marketing
8
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
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Marketing Science
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NBER working paper series
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Econometrics Working Papers
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Journal of advertising research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schriften zu Dialogmarketing 'revisited'
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Arbeitsbericht ... des Competence Center E-Business Basel
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Arbeitsberichte der Hochschule für Wirtschaft FHNW
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
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Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
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Time for marketing to really get direct about creating value
Greco, John A.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 13-18)
.
2010
Persistent link: https://www.econbiz.de/10003914058
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2
Perplexing new realities marketers face today
Cross, Richard
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 19-31)
.
2010
Persistent link: https://www.econbiz.de/10003914061
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3
Media allocation for a mass networking era
Schultz, Don
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 33-48)
.
2010
Persistent link: https://www.econbiz.de/10003914062
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4
More sales, less cost: optimizing each consumer engagement
Caccavale, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 63-75)
.
2010
Persistent link: https://www.econbiz.de/10003914064
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5
SEM and SEO: core drivers of iDirect success
Hughes, David M.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003914065
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Mobile: holding iDirect in the palm of your customer's hand
Becker, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 95-122)
.
2010
Persistent link: https://www.econbiz.de/10003914067
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E-mail life support at home and the office
Mullen, Jeanniey
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 137-151)
.
2010
Persistent link: https://www.econbiz.de/10003914070
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Conversation: what matters most for marketers now
Jaffe, Joseph
;
Verdino, Greg
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 153-165)
.
2010
Persistent link: https://www.econbiz.de/10003914072
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9
iDirect marketing at best buy for business
Rubio, Janet
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 167-176)
.
2010
Persistent link: https://www.econbiz.de/10003914073
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10
The keys to iDirect marketing success
Suther, Tim
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 191-206)
.
2010
Persistent link: https://www.econbiz.de/10003914078
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