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~isPartOf:"Report / Marketing Science Institute"
~subject:"Polen"
~subject:"United States"
~subject:"Verbraucherverhalten"
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Report / Marketing Science Institute
SpringerLink / Bücher
126
Research
43
Gabler Edition Wissenschaft
34
Schriftenreihe Studien zum Konsumentenverhalten
33
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Springer eBook Collection / Business and Economics
22
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20
Konsum und Verhalten
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Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
13
International journal of market research : JMRS ; the journal of the Market Research Society
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Economic developments in countries of Eastern Europe : a compendium of papers ; submitted to the Subcommittee on Foreign Economic Policy of the Joint Economic Committee Congress of the United States
11
Gospodarka planowa : miesie̜cznik poświe̜cony problemom planowania i rozwoju gospodarki narodowej
11
Przegląd zachodni / Polnische Ausgabe : czasopismo Instytutu Zachodniego w Poznaniu : kwartalnik
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Deutsche Aussenpolitik <Berlin>
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Rostocker betriebswirtschaftliche Manuskripte
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Reihe: Marketing : MAR
7
Ruch prawniczy, ekonomiczny i socjologiczny : organ Uniwersytetu im A. Mickiewicza i Akademii Ekonomicznej w Poznaniu
7
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
6
Beiträge zur betriebswirtschaftlichen Forschung
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Edward Elgar E-Book Archive
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Foundations and trends in marketing : FTMKT
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ECONIS (ZBW)
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1
Dangers in using market-level data for determining promotion effects
Wittink, Dick R.
-
1993
Persistent link: https://www.econbiz.de/10000876065
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2
Consumer intention to adopt interactive teleshopping
Eastlick, Mary Ann
-
1996
Persistent link: https://www.econbiz.de/10004594645
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3
The ownership effect in consumer responses to brand line stretches
Kirmani, Amna
;
Sood, Sanjay
;
Bridges, Sheri
-
1997
Persistent link: https://www.econbiz.de/10004362768
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4
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10004377462
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5
Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
-
1993
Persistent link: https://www.econbiz.de/10000876062
Saved in:
6
USER: a scale to measure use of market research
Menon, Anil
;
Wilcox, James B.
-
1994
Persistent link: https://www.econbiz.de/10000890132
Saved in:
7
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
Saved in:
8
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
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