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Conference on Analytic Approaches to Product and Market Planning <2, 1982, Nashville, Tenn.>
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Report / Marketing Science Institute
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An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay
;
Rao, Vithala R.
;
Srivastava, Rajendra …
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1993
Persistent link: https://www.econbiz.de/10000883450
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Consider uncertainty and implementation in evaluating market information systems
Maltz, Elliot
;
Srivastava, Rajendra Krishan
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1994
Persistent link: https://www.econbiz.de/10000896543
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3
Market-based assets and shareholder value : a framework for analysis
Srivastava, Rajendra Krishan
;
Shervani, Tasadduq A.
; …
-
1997
Persistent link: https://www.econbiz.de/10000978957
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Analytic approaches to product and marketing planning : the 2. conference
Srivastava, Rajendra K.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10004137773
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Brand equity : a perspective on its meaning and measurement
Srivastava, Rajendra K.
;
Shocker, Allan D.
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1991
Persistent link: https://www.econbiz.de/10004176858
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