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An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay; Rao, Vithala R.; Srivastava, Rajendra … - 1993
Persistent link: https://www.econbiz.de/10000883450
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Consider uncertainty and implementation in evaluating market information systems
Maltz, Elliot; Srivastava, Rajendra Krishan - 1994
Persistent link: https://www.econbiz.de/10000896543
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Market-based assets and shareholder value : a framework for analysis
Srivastava, Rajendra Krishan; Shervani, Tasadduq A.; … - 1997
Persistent link: https://www.econbiz.de/10000978957
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Analytic approaches to product and marketing planning : the 2. conference
Srivastava, Rajendra K. (contributor) - 1982
Persistent link: https://www.econbiz.de/10004137773
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Brand equity : a perspective on its meaning and measurement
Srivastava, Rajendra K.; Shocker, Allan D. - 1991
Persistent link: https://www.econbiz.de/10004176858