Consider uncertainty and implementation in evaluating market information systems
Elliot Maltz and Rajendra K. Srivastava
| Year of publication: |
1994
|
|---|---|
| Authors: | Maltz, Elliot ; Srivastava, Rajendra Krishan |
| Publisher: |
Cambridge, Mass. |
| Extent: | 34 S. : graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 94,113 : Working paper |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000896543