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Report / Marketing Science Institute
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Criteria for assessing research on the effects of marketing communications
Bloom, Paul N.
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Edell, Julie A.
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Staelin, Richard
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1994
Persistent link: https://www.econbiz.de/10000901485
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Stuck in the past : why managers persist with new product failures
Biyalagorsky, Eyal
;
Boulding, William
;
Staelin, Richard
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1998
Persistent link: https://www.econbiz.de/10001355080
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