//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The more the merrier : dealing...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
5
Werbung
5
Beziehungsmarketing
1
Branchenentwicklung
1
Brand communication
1
Brand management
1
Consumer behaviour
1
Digitalisierung
1
Digitization
1
Kommunikation
1
Konsumentenverhalten
1
Markenführung
1
Market research
1
Marketingmanagement
1
Marktforschung
1
Relationship marketing
1
Sector development
1
Social Web
1
Social web
1
Theorie-Praxis-Verhältnis
1
Theory-practice divide
1
Werbeforschung
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Konferenzschrift
5
Collection of articles of several authors
4
Sammelwerk
4
Conference proceedings
2
Language
All
English
5
Author
All
Eisend, Martin
3
Rosengren, Sara
2
Bigné Alcañiz, J. Enrique
1
Cauberghe, Verolien
1
Christodoulides, George
1
Hudders, Liselot
1
Stathopoulou, Anastasia
1
Waiguny, Martin K. J.
1
Zabkar, Vesna
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
European Advertising Academy
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
1
more ...
less ...
Published in...
All
Research
Journal of advertising : official publication of the American Academy of Advertising
22
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising
12
European Advertising Academy
11
Journal of advertising research
10
Advances in advertising research
9
International journal of advertising : the review of marketing communications
8
Journal of retailing and consumer services
8
Journal of the Academy of Marketing Science
8
SpringerLink / Bücher
8
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
7
Psychology & marketing
7
Journal of current issues and research in advertising : JCIRA
6
BuR - Business Research
5
Journal of international marketing
5
Marketing letters : a journal of research in marketing
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Business research
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
Diskussionsbeiträge
3
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
Journal of business economics : JBE
3
Journal of marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing Letters
3
Breaking new ground in theory and practice
2
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
European Journal of Marketing
2
Journal of Consumer Psychology
2
Journal of Product & Brand Management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of retailing
2
Journal of service research
2
Lehrbuch
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Designing and communicating experience
Waiguny, Martin K. J.
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <18., 2019, Krems>
-
2021
Persistent link: https://www.econbiz.de/10012301380
Saved in:
2
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
3
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
Saved in:
4
Bridging the gap between advertising academia and practice
Christodoulides, George
(
ed.
);
Stathopoulou, Anastasia
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011515220
Saved in:
5
Challenges in an age of dis-engagement
Zabkar, Vesna
(
ed.
);
Eisend, Martin
(
ed.
)
-
ICORIA <15., 2016, Ljubljana>
;
European Advertising Academy
-
2017
Persistent link: https://www.econbiz.de/10011660479
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->