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Characteristics and formation mechanism of born-global firms
Hu, Zuohao; Chen, Xi - In: Research frontiers on the international marketing …, (pp. 52-63). 2017
Persistent link: https://www.econbiz.de/10011529668
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Price leadership or branding strategy for Chinese firms
Chen, Xi; Hu, Zuohao; Zhao, Ping - In: Research frontiers on the international marketing …, (pp. 64-76). 2017
Persistent link: https://www.econbiz.de/10011529679
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Antecedents and consequences of distribution adaptation and price adaptation : a study of Chinese firms
Hu, Zuohao; Yi, Fan; Han, Shunping; Chen, Xi - In: Research frontiers on the international marketing …, (pp. 98-109). 2017
Persistent link: https://www.econbiz.de/10011529694
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The effect of overseas channel control on export performance
Hu, Zuohao; Chen, Xi; Zhao, Ping - In: Research frontiers on the international marketing …, (pp. 110-120). 2017
Persistent link: https://www.econbiz.de/10011529708
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Characteristics and driving forces of China's born-global firms : a multi-case study
Chen, Xi; Hu, Zuohao; Zhao, Ping - In: Research frontiers on the international marketing …, (pp. 121-143). 2017
Persistent link: https://www.econbiz.de/10011529720