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~isPartOf:"Research frontiers on the international marketing strategies of Chinese brands"
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Research frontiers on the international marketing strategies of Chinese brands
IZA Discussion Papers
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Discussion paper series / IZA
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IZA Discussion Paper
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GLO Discussion Paper
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GLO discussion paper
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European journal of operational research : EJOR
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European Journal of Operational Research
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Physica A: Statistical Mechanics and its Applications
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2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
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Characteristics and formation mechanism of born-global firms
Hu, Zuohao
;
Chen, Xi
- In:
Research frontiers on the international marketing …
,
(pp. 52-63)
.
2017
Persistent link: https://www.econbiz.de/10011529668
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2
Price leadership or branding strategy for Chinese firms
Chen, Xi
;
Hu, Zuohao
;
Zhao, Ping
- In:
Research frontiers on the international marketing …
,
(pp. 64-76)
.
2017
Persistent link: https://www.econbiz.de/10011529679
Saved in:
3
Antecedents and consequences of distribution adaptation and price adaptation : a study of Chinese firms
Hu, Zuohao
;
Yi, Fan
;
Han, Shunping
;
Chen, Xi
- In:
Research frontiers on the international marketing …
,
(pp. 98-109)
.
2017
Persistent link: https://www.econbiz.de/10011529694
Saved in:
4
The effect of overseas channel control on export performance
Hu, Zuohao
;
Chen, Xi
;
Zhao, Ping
- In:
Research frontiers on the international marketing …
,
(pp. 110-120)
.
2017
Persistent link: https://www.econbiz.de/10011529708
Saved in:
5
Characteristics and driving forces of China's born-global firms : a multi-case study
Chen, Xi
;
Hu, Zuohao
;
Zhao, Ping
- In:
Research frontiers on the international marketing …
,
(pp. 121-143)
.
2017
Persistent link: https://www.econbiz.de/10011529720
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