In this paper we showed that marketing is responsible for serving the interests of the society. Initially, marketing was condemned for instigating to socially adverse behaviors. Nowadays, the reputation of marketing is restored, as public decision-makers discovered the importance of marketing in...

Consumer’s behavior is the main component of marketing research. Consumer’s behavior is influenced both by cultural factors and social factors and by personal factors. The main purpose of this study is to determine if there are differences between Romanian and Hungarian with respect to the...

This paper analysis the international marketing activities under the influence of cultural environments on different markets. The marketing mix concerning product, distribution and communication policy is expanding its significance where cultural values are involved. As methodological approach...

There is no doubt that nowadays stress has become an element which exists in everybody’s life. Although it is not by far a new phenomenon, nevertheless it becomes more and more important and it affects all countries, all professional and social categories, as well as family and society as a...

The marketing environment in which producers or retailers act consists of the totality of factors and forces that come under the immediate control of a production or retail company and that influence the maintenance or development of profitable relationships with customers [Balaure, 2002, p.76]....

This project tries to isolate the weight and the influence of national specificities of the Romanian culture , reported the influence of Western European culture elements, particularly in the context of the member of European Union state and economic integration and convergence processes....

Tourism is an industry with an intensive work market, which is based on men. The importance of the strategic treatment of tourism as a consequence of its involvement in the solving of the problems of the working class imposed, world wide, the promotion of some politics which should assure both...

There are two main objects of this paper. The first object is to compare the most important theories and opinions about competition, monopoly and antimonopoly policy. The second object is to summarize some monopoly regulation of these economics theories. All these theories are subdivided into...

Tourism, since Second World War has shown significant progress and its contribution to economic development. It will be considered that tourism sector will be a major sector in the globalization of economic development process. In Turkey tourism sector has shown great progress since 1980. The...