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~isPartOf:"Rotterdam Institute for Business Economic Studies"
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Rotterdam Institute for Business Economic Studies
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of retailing
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ERIM Report Series Research in Management
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MSI reports : working paper series
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Marketing Science
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Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ERIM Report Series Reference
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European management journal
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Interfaces : the INFORMS journal on the practice of operations research
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ECONIS (ZBW)
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Teleshoppen in de levensmiddelensector
Verhoef, Peter C.
;
Sloot, Laurens M.
;
Hoekstra, Janita …
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1997
Persistent link: https://www.econbiz.de/10000959627
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Status quo of database marketing in the Dutch fast moving consumer goods industry
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
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1998
Persistent link: https://www.econbiz.de/10000990712
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The effectiveness of direct response radio commercials
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
;
Aalst, …
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1998
Persistent link: https://www.econbiz.de/10000990719
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