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~isPartOf:"Schriftenreihe Marketing Management"
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Werbemitteldesign und Markenpo...
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Brand management
3
Markenführung
3
Markenpolitik
2
Balanced Scorecard
1
Balanced scorecard
1
Bausparkasse
1
Brand
1
Building society
1
Cognition
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Emotion
1
Financial services
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Finanzdienstleistung
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Kognition
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Markenartikel
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Marketing
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Produktmanagement
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Psychology of advertising
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Wiedmann, Klaus-Peter
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Bachmann, Frank
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Bausback, Nadine
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Deseniss, Alexander
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Gückel, Ramona
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Ivanov, Denis
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Klee, Alexander
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Schriftenreihe Marketing Management
Journal of business research : JBR
606
The journal of brand management : an international journal
568
The journal of product & brand management
387
SpringerLink / Bücher
336
Journal of retailing and consumer services
288
European journal of marketing : EJM
127
Journal of marketing communications
115
Psychology & marketing
114
Journal of strategic marketing
113
Industrial marketing management : the international journal for industrial and high-tech firms
107
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
90
Innovatives Markenmanagement
86
Journal of marketing
83
Journal of the Academy of Marketing Science
83
Journal of advertising research
77
Journal of promotion management : innovations in planning and applied research
75
Research
73
Journal of promotion management : JPM
72
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
69
Journal of fashion marketing and management
68
Journal of international consumer marketing
68
International journal of internet marketing and advertising : IJIMA
67
Tourism management : research, policies, practice
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International marketing review
61
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Qualitative market research : an international journal
60
Journal of global marketing
57
Journal of marketing research : JMR
56
Reihe: Versicherungswirtschaft
56
Journal of travel and tourism marketing
54
Springer eBook Collection / Business and Economics
54
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ECONIS (ZBW)
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Positionierung zwischen Emotionalität und Rationalität
Wiedmann, Klaus-Peter
;
Bausback, Nadine
-
2006
Persistent link: https://www.econbiz.de/10003726339
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2
Markentradition als strategische Ressource im Markenmanagement
Wiedmann, Klaus-Peter
-
2008
Persistent link: https://www.econbiz.de/10014006919
Saved in:
3
Die Brand Scorecard als Instrument des Markencontrolling im Finanzdienstleistungssektor : das Anwendungsbeispiel Bausparkassen
Wiedmann, Klaus-Peter
-
2004
Persistent link: https://www.econbiz.de/10014009503
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