Positionierung zwischen Emotionalität und Rationalität
Klaus-Dieter Wiedmann; Nadine Bausback
| Year of publication: |
2006
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Bausback, Nadine |
| Publisher: |
Hannover : Univ., Inst. für Marketing & Management |
| Subject: | Markenführung | Brand management | Emotion | Kognition | Cognition | Werbepsychologie | Psychology of advertising | Markenpolitik | Wirtschaftspsychologie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | III Bl., 97 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 81 - 97 |
| ISBN: | 3-86700-011-5 ; 978-3-86700-011-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003726339