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Satisfaction and loyalty from shopping mall experience and brand personality
Kim, Ji Wan; Lee, Freddy; Suh, Yong Gu - In: Services marketing quarterly 36 (2015) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010520734
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Brand rivalry and consumers' schadenfreude : the case of Apple
Melancon, Joanna Phillips; Dalakas, Vassilis - In: Services marketing quarterly 35 (2014) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10010363983
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The impact of services brand personality on consumer-brand relationship quality
Ghantous, Nabil - In: Services marketing quarterly 37 (2016) 3, pp. 185-199
Persistent link: https://www.econbiz.de/10011537855
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Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.; May, McKenzie; Kowalczyk, Christine M. - In: Services marketing quarterly 43 (2022) 1, pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
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Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and brand love
Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Services marketing quarterly 42 (2021) 1/2, pp. 74-92
Persistent link: https://www.econbiz.de/10012607284
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The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana; Saini, Yvonne Kabeya; Abratt, Russell - In: Services marketing quarterly 43 (2022) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
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Low-cost airlines : a new customer relationship? ; an analysis of service quality, service satisfaction, and customer loyalty in a low-cost setting
Curry, Neil; Gao, Yuhui - In: Services marketing quarterly 33 (2012) 2, pp. 104-118
Persistent link: https://www.econbiz.de/10009553129
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Exploring service quality of low cost airlines
El Haddad, Rania - In: Services marketing quarterly 40 (2019) 4, pp. 301-315
Persistent link: https://www.econbiz.de/10012179190
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Toward a luxury service value taxonomy : empirical evidence and future directions
Conejo, Francisco J.; Cunningham, Lawrence F.; Young, … - In: Services marketing quarterly 41 (2020) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10012179198
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An analysis of the syntactic complexity in service corporation brand slogans
Miller, Darryl W.; Toman, Marshall - In: Services marketing quarterly 36 (2015) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10010520737