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A longitudinal examination of print advertising by professional accounting firms
Smith, Katherine Taken; Smith, L. Murphy; Prawito, Topaz - In: Services marketing quarterly 36 (2015) 1, pp. 51-61
Persistent link: https://www.econbiz.de/10010520736
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Analysis of social media usage and relationship to profit margin among insurance companies
Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 42 (2021) 1/2, pp. 108-123
Persistent link: https://www.econbiz.de/10012607287
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Social media usage by law firms : correlation to revenue, reputation, and practice areas
Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 1, pp. 66-81
Persistent link: https://www.econbiz.de/10012179158
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Corporate image advertising in the banking industry
Loveland, Karen A.; Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
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Hospital marketing and communications via social media
Smith, Katherine Taken - In: Services marketing quarterly 38 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011756722