We measure the revenue and cost implications to supermarkets of changing their price positioning strategy in oligopolistic downstream retail markets. Our estimates have implications for long-run market structure in the supermarket industry, and for measuring the sources of price rigidity in the...

This paper studies the marketing problem of a firm trying to obtain an attractive mix of customers by making customized offers. The firm values the average features of the acquired set of customers, makes decisions with uncertainty about whether and which customers will accept offers, is risk...