Choosing customized marketing offers to attract a desirable mix of customers
Year of publication: |
2010
|
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Authors: | Belloni, Alexandre ; Lovett, Mitchell J. ; Boulding, William ; Staelin, Richard |
Publisher: |
Rochester, NY : Simon Graduate School of Business, Univ. of Rochester |
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Marketingmanagement | Marketing management |
Extent: | Online-Ressource (35 S., 376,40 kb) graph. Darst. |
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Series: | Simon Business School working paper. - Rochester, NY : [Verlag nicht ermittelbar], ZDB-ID 2452756-7. - Vol. 10-34 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | 10.2139/ssrn.1649484 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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